Monday, March 12, 2012

Why do we do business?

Why do we do business?
The most common answer would be business of business is to make money, but that's not the correct answer its just the end result.
I came across two excellent links one article and a video which sums up the answer very well.

"It's not about exiting for millions of dollars or going public. It's about changing the game. It's about seeing something that's not quite right in the world, and deciding you want to fix it. For me, personally, it was observing that marketing is broken. Most people hatemarketing. we want to transform marketing into something people love. It's hugely ambitious, but I have this feeling, deep-down inside, that we're right." by Dharmesh Shah on his blog

"The goal is not to sell people what you have but the goal is to sell people what you believe. That's what great organisations do. If you can't show people why you are doing, chances are they willn't buy your product" by Simon Sinek on TED